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"Smart playlists" are a set of playlists that can be set to automatically filter the library based on a customized list of selection criteria, much like a database query.
Multiple criteria can be entered to manage the smart playlist.
Then-CEO Steve Jobs told the press that "We’re doing for video what we’ve done for music — we’re making it easy and affordable to purchase and download, play on your computer, and take with you on your i Pod".
In January 2010, Apple announced the i Pad tablet, and along with it, a new app for it called i Books.
"Genius" transmits information about the user's library to Apple anonymously, and evolves over time to enhance its recommendation system.
It can also suggest purchases to fill out "holes" in the library.
For music the user owns, such as content ripped from CDs, the company introduced "i Tunes Match", a feature that can upload content to Apple's servers, match it to its catalog, change the quality to 256kbps AAC format, and make it available to other devices.
With the release of i Tunes 10 in September 2010, Apple announced i Tunes Ping, which then-CEO Steve Jobs described as "social music discovery".
In 2005, Apple expanded on the core features with video support, later also adding podcasts, e-books, and a section for managing mobile apps for Apple's i OS operating system, the last of which it discontinued in 2017.is a media player, media library, Internet radio broadcaster, and mobile device management application developed by Apple Inc. It is used to play, download, and organize digital multimedia files, including music and video, on personal computers running the mac OS and Windows operating systems.Content must be purchased through the i Tunes Store, whereas i Tunes is the software letting users manage their purchases.In its first week, customers bought more than one million songs.In June 2011, Apple announced "i Tunes in the Cloud", in which music purchases were stored on Apple's servers and made available for automatic downloading on new devices.